Water Cooler Talk

Banks Have This Major Edge. Can Credit Unions Catch Up?

Credit unions have great customer service, but banks excel in digital services. To build and maintain customer loyalty, credit unions must learn from banks and improve their digital offerings.


Read the Financial Brand article here.

Here is a brief summary:

  • Banks offer a wider range of digital banking features than credit unions, particularly in wealth management.
  • Credit unions and banks have similar offerings in accounts, money transfers, and personal finance management, but banks have a slight edge on the web.
  • Credit unions outcompete banks in open banking features, security, cards, and customer support on iOS.
  • Digital wallets and junior accounts are untapped opportunities for credit unions to reach new markets and offer more inclusive financial services.

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