Credit unions have invested heavily in digital banking and mobile banking technology, but often fail to meet member expectations. To achieve a seamless, secure, and personalized multichannel member journey, credit unions need to invest in platforms that offer all necessary capabilities, integrate with digital and mobile banking platforms, and aggregate data from all member interaction touchpoints.
Digital marketing maturity in the banking industry continues to lag due to regulatory compliance, legacy technology, and a lack of expertise. Banks...
Traditional customer satisfaction metrics like surveys and Net Promoter Scores (NPS) are often unreliable. The article suggests using customer...
Credit unions run their business as “not-for-profit” – by the people, for the people – with serving their members as their core value. To accomplish...
NGDATA is a global digital experience company that partners with businesses to harness the power of data to drive customer-centricity
