Tip #1 in Achieving Customer Centricity
It’s not easy for organizations to become customer-centric. So, what prevents them from getting there? There are roadblocks which need to be...
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It’s not easy for organizations to become customer-centric. So, what prevents them from getting there? There are roadblocks which need to be...
Customer retention involves the number of customers lost over a period of time. Businesses often struggle to keep up customer retention rates for a...
Customer centricity is not a new concept. It first appeared over 20 years ago with the advent of customer relationship management. Today, it’s back...
Definition of Personalized Marketing Personalized marketing is a marketing strategy that focuses on targeting marketing initiatives and messaging to...
Definition of Data-Driven Marketing Data-driven marketing is the process by which marketers glean insights and trends by analyzing company-generated...
Customer intelligence entails gathering and analyzing information about customers. Through customer intelligence, you gain information about their...
Database Marketing Definition Database marketing can be defined as the collection, analysis, and interpretation of customer data in order to drive...
Customer centricity is not just a matter of making vague commitments to “put the customer first.” It’s about literally building your customer...
NGDATA’s CEO, Luc Burgelman, talks about delivering interactions that exceed customer expectations. The idea of the customer experience is always...
Conversational Marketing Definition Conversational marketing or conversation marketing is a feedback-oriented approach to marketing used by companies...