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Yet Another 2024 Digital Marketing Forecast

Insights into some larger trends in the digital marketing industry for 2024, including the evolution of AI, regulatory changes, and the evolution of marketing platforms. It highlights expected changes in each of these areas and how marketers can prepare for them.

Jenn Day
Jan 10, 2024

Read the original full report from Forbes here.

Here is a brief summary of the article:

  • AI is expected to be a key driver of change for marketers in 2024.
  • Next-Gen AI is anticipated to make real advancements in 2024, with the ability to tailor responses to users more easily.
  • More laws and regulations will impact marketers’ day-to-day operations in 2024.
  • The FCC is expected to vote on a new rule related to how marketers can collect and leverage consumer leads in December.
  • Gmail and Yahoo recently announced several requirements they will impose on large email marketers beginning in February 2024.
  • It remains to be seen if X (formerly known as Twitter) will still be relevant or viable for brands by the end of 2024.
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