Tip #1 in Achieving Customer Centricity
It’s not easy for organizations to become customer-centric. So, what prevents them from getting there? There are roadblocks which need to be...
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It’s not easy for organizations to become customer-centric. So, what prevents them from getting there? There are roadblocks which need to be...
Customer retention involves the number of customers lost over a period of time. Businesses often struggle to keep up customer retention rates for a...
Definition of Personalized Marketing Personalized marketing is a marketing strategy that focuses on targeting marketing initiatives and messaging to...
Definition of Data-Driven Marketing Data-driven marketing is the process by which marketers glean insights and trends by analyzing company-generated...
Customer intelligence entails gathering and analyzing information about customers. Through customer intelligence, you gain information about their...
Database Marketing Definition Database marketing can be defined as the collection, analysis, and interpretation of customer data in order to drive...
Conversational Marketing Definition Conversational marketing or conversation marketing is a feedback-oriented approach to marketing used by companies...
It’s a misnomer that personalized video can only be used for loyalty, customer service and retention purposes because the customer relationship has...
A Definition of Omni-Channel Customer Experience Omni-channel customer experience involves using multiple channels to engage customers. When...
Creating an exceptional digital experience is a must for today’s enterprises and SMBs. As consumers increasingly turn to digital media to evaluate...