Resources - NGDATA | Tips & Tricks (5)

Tips & Tricks

What is Predictive Marketing? The Rise of Predictive Marketing, Challenges, Benefits, and More

A Definition of Predictive Marketing Predictive marketing is a marketing technique that involves using data analytics to determine which marketing...

Jenn Day Jul 6, 2017

Tips & Tricks

What is Experiential Marketing? Best Practices, Examples, and More

A Definition of Experiential Marketing An advertising strategy that focuses on helping consumers experience a brand, experiential marketing veers off...

Jenn Day Jun 27, 2017

Tips & Tricks

What is Marketing Attribution? Challenges, Benefits and Best Practices for Effective Marketing Attribution

Definition of Marketing Attribution Simply defined, marketing attribution is the credit or value you assign to a given marketing touchpoint. In even...

Jenn Day Jun 13, 2017

Tips & Tricks

How Banks Can Improve the Customer Experience: 5 Tips and Best Practices

When it comes to the customer experience, many challenges that banks face are rooted in technology. But it’s not what you think – at least, not...

Jenn Day Jun 8, 2017

Tips & Tricks

The Necessities for Customer-Centric Financial Institutions

Traditional financial institutions have typically operated in a product-centric way, presenting new products that are created by a product committee,...

Jenn Day Jun 7, 2017

Tips & Tricks

Bank Customers Are Changing

Consumers today live in a world where Netflix can anticipate the next show or movie they want to watch, and Google knows what they want to find...

Jenn Day May 31, 2017

Tips & Tricks

How to Improve the Customer Experience: 4 Winning Ways to Wow Customers and Foster Lifelong Loyalty

Every business wants to create an exceptional customer experience. After all, it’s those unforgettable experiences that turn ordinary customers into...

Jenn Day May 22, 2017

Tips & Tricks

The 3 Key Benefits of Personalized Video Marketing

Consumers crave personalized experiences. University of Texas researchers studied the appeal of personalization and discovered that consumers want...

Jenn Day May 16, 2017

Tips & Tricks

Execute Next Best Offer Programs with the Right Technology

In order to be able to deliver personalized next best offers, you should look at technology that gives you an ongoing understanding of the customer...

Jenn Day May 15, 2017

Tips & Tricks

35 Financial Advisors and Marketing Experts Reveal Their Top Financial Services Marketing Tips

Marketing in the financial services industry is tough. You’re asking clients and customers to trust your business with their life savings, retirement...

Jenn Day May 11, 2017

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What is Predictive Marketing? The Rise of Predictive Marketing, Challenges, Benefits, and More

What is Experiential Marketing? Best Practices, Examples, and More

What is Marketing Attribution? Challenges, Benefits and Best Practices for Effective Marketing Attribution

How Banks Can Improve the Customer Experience: 5 Tips and Best Practices

The Necessities for Customer-Centric Financial Institutions

Bank Customers Are Changing

How to Improve the Customer Experience: 4 Winning Ways to Wow Customers and Foster Lifelong Loyalty

The 3 Key Benefits of Personalized Video Marketing

Execute Next Best Offer Programs with the Right Technology

35 Financial Advisors and Marketing Experts Reveal Their Top Financial Services Marketing Tips

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