Resources - NGDATA

Thought Leadership

Turning Prospects into Customers, and Customers into Advocates

Good marketers know what their customers want and expect. Besides having a great product or service, you must be able to engage with customers on...

Jenn Day Jan 22, 2019

Thought Leadership

Data-Driven Marketing: It’s All About the Individual

Traditional marketing endeavors involve segmentation – you create marketing programs by segmenting customers collectively, mainly through static...

Jenn Day Jun 19, 2018

Thought Leadership

5 Keys to Humanizing the Digital Customer Experience

In CustomerThink, NGDATA’s CEO, Luc Burgelman, talks about the five keys to humanizing the digital customer experience. The internet and social media...

Jenn Day Jan 22, 2018

Thought Leadership

The Ultimate Guide to GDPR Compliance: What Your Company Needs to Know to Ensure Compliance and Minimize Risk (with Checklist)

On May 25, 2018, the most comprehensive modification to data protection in over two decades becomes effective: the European General Data Protection...

Jenn Day Jan 22, 2018

Thought Leadership

What are Google Micro-Moments? A Definition of Google Micro-Moments, Benefits, Best Practices, and More

Google micro-moments have been around for a few years now, but they’re still proving mysterious enigmas to many marketers. We’ve put together this...

Jenn Day Jan 9, 2018

Thought Leadership

The Formula for Brand Loyalty: Putting Context into Content

Today’s consumers have more choices on more channels than ever before. As a result, their expectations for brands have exponentially increased. While...

Jenn Day Jan 8, 2018

Data-Driven Marketing

A Next Generation CDP Supports GDPR Compliance and Beyond

In Part 3 of our blog series on GDPR, we talked about what marketers can start doing today to get your company ready for the upcoming GDPR deadline...

Jenn Day Jan 5, 2018

Thought Leadership

Marketers and GDPR: What You Can Start Doing Today

In Part 2 of our blog series on GDPR, we talked about why marketers need to care about GDPR because it affects the entire customer experience. There...

Jenn Day Jan 4, 2018

Thought Leadership

Marketers: Why You Need to Care About GDPR

In Part 1 of our blog series on GDPR, we talked about what GDPR is, and if your company is positioned to comply with the regulation. Marketers,...

Jenn Day Jan 3, 2018

Thought Leadership

Are You Ready for GDPR in 2018?

On May 25th 2018, the General Data Protection Regulation (GDPR) will become enforceable. The regulation aims to give control over personal data back...

Jenn Day Jan 2, 2018

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ACTIONABLE INSIGHTS TO HELP YOU TURN CUSTOMER DATA INTO REVENUE

COMPANY NEWS

Turning Prospects into Customers, and Customers into Advocates

Data-Driven Marketing: It’s All About the Individual

5 Keys to Humanizing the Digital Customer Experience

The Ultimate Guide to GDPR Compliance: What Your Company Needs to Know to Ensure Compliance and Minimize Risk (with Checklist)

What are Google Micro-Moments? A Definition of Google Micro-Moments, Benefits, Best Practices, and More

The Formula for Brand Loyalty: Putting Context into Content

A Next Generation CDP Supports GDPR Compliance and Beyond

Marketers and GDPR: What You Can Start Doing Today

Marketers: Why You Need to Care About GDPR

Are You Ready for GDPR in 2018?

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