Resources - NGDATA (34)

Thought Leadership

Is CX Your Top Priority? Banking Consumers Don’t Think So

NGDATA’s CEO, Luc Burgelman, talks about the need for banks to make their customer experience a priority. In a typical day, consumers use and rely on...

Jenn Day Nov 29, 2017

Tips & Tricks

Personalized Marketing: 29 Experts Reveal the Most Overlooked Aspects of Personalized Marketing (and Why They Matter)

Personalized marketing, once about broad segmentation and addressing customers or prospects by their first name in an email greeting, has undergone a...

Jenn Day Nov 29, 2017

Thought Leadership

Moderator Liz Miller Hosts Marketing Experts Jeroen Bronselaer and Cindy Vandecasteele to Examine How Brands Can Drive More Profitable Customer Experiences

We announced details of our upcoming webinar, “Your Customers, Your Brand: Transforming Brands with Customer-Centric Marketing” in partnership with...

Jenn Day Nov 28, 2017

Thought Leadership

Video Marketing: It’s Time to Get Personal

Isn’t an ordinary video good enough? Not in today’s data-driven world in which personalization rules the day and video is the hottest medium across...

Jenn Day Nov 20, 2017

Thought Leadership

Data-Driven Decision Making and Analytics Maturity of Traditional Financial Institutions Lag Behind Those of Digital Native Companies

New research released today from the International Institute for Analytics (IIA) explores the relationship between data-driven decision making,...

Jenn Day Nov 14, 2017

Thought Leadership

What is Next Best Action Marketing? Benefits, Challenges, Best Practices, and More

The concept of delivering the right message to the right customer, at the right time, and via the right channel has been around for some time. Next...

Jenn Day Nov 6, 2017

Tips & Tricks

Most Effective Video Marketing Strategies: 32 Marketing Pros Reveal the Top Video Marketing Strategies that Generate Results

More businesses are realizing the value of video marketing for attracting prospects, nurturing leads, and converting leads to customers. But when it...

Jenn Day Oct 30, 2017

Thought Leadership

An NGDATA Webinar: Connecting the Customer Experience – Nov. 14

Most marketers today understand that having a superior customer experience is crucial for their brand’s success and longevity. The promise of...

Jenn Day Oct 25, 2017

Tips & Tricks

Inbound Marketing Strategies: 40 Marketing Pros Reveal the Single Most Important Ingredient for a Successful Inbound Marketing Strategy

Inbound marketing is a must for modern enterprises, but a comprehensive inbound marketing strategy has many elements and moving parts. From...

Jenn Day Oct 12, 2017

Tips & Tricks

What is a Multi-Touch Attribution Model? Types of Attribution Models, Benefits, Best Practices, and More

A Definition of Multi-Touch Attribution Model Multi-touch attribution is a marketing tech function of an advanced attribution solution. This model...

Jenn Day Oct 9, 2017

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ACTIONABLE INSIGHTS TO HELP YOU TURN CUSTOMER DATA INTO REVENUE

COMPANY NEWS

Is CX Your Top Priority? Banking Consumers Don’t Think So

Personalized Marketing: 29 Experts Reveal the Most Overlooked Aspects of Personalized Marketing (and Why They Matter)

Moderator Liz Miller Hosts Marketing Experts Jeroen Bronselaer and Cindy Vandecasteele to Examine How Brands Can Drive More Profitable Customer Experiences

Video Marketing: It’s Time to Get Personal

Data-Driven Decision Making and Analytics Maturity of Traditional Financial Institutions Lag Behind Those of Digital Native Companies

What is Next Best Action Marketing? Benefits, Challenges, Best Practices, and More

Most Effective Video Marketing Strategies: 32 Marketing Pros Reveal the Top Video Marketing Strategies that Generate Results

An NGDATA Webinar: Connecting the Customer Experience – Nov. 14

Inbound Marketing Strategies: 40 Marketing Pros Reveal the Single Most Important Ingredient for a Successful Inbound Marketing Strategy

What is a Multi-Touch Attribution Model? Types of Attribution Models, Benefits, Best Practices, and More

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