Leveling up the bank marketing game

Read the original BAI article here.

Here is a brief summary of the article:

• Financial institutions need to up their marketing game in an increasingly digital world.
• Banks should prioritize offering a great online experience and making online account opening fast and easy.
• Hyper-local marketing can be effective when done properly, using geofencing or Google’s maps and ads to reach a specific audience.
• Personalization and automation are key in financial institution digital marketing, and data is used to ensure campaign relevance is refreshed at least daily.
• DCO (dynamic creative optimization) provides the opportunity for micro-level personalization at a massive scale.
• Financial institutions should focus on social media SEO to engage with audiences and streamline content creation.
• AI can simplify financial marketers’ jobs, but it’s not a replacement for thoughtful, insightful content.
• It’s still the marketer’s job to take starter ideas generated by AI tools and re-craft them in a way that’s consistent with the company’s brand and message.