11 Content Marketing Trends That Will Transform CX in 2024

Read the original CMSWire article here.

Here is a brief summary of the article:

• Content marketing is evolving to encompass a broad range of formats such as video, audio, and interactive media.
• Artificial Intelligence is playing a significant role in reshaping content creation, offering new possibilities in media development and enhancing the overall quality of marketing strategies.
• Periodic evaluations of content are becoming essential to maintain accuracy and relevance, addressing the challenges of misinformation in the era of rapidly evolving digital media.
• B2B marketing and content marketing go hand in hand, and changes in the marketing space are often selected to retain customer interest, but the trajectory of these adjustments is becoming less straightforward due to emerging dynamics in media strategy.
• By offering information in various formats, businesses have a better chance of attracting customers.
• With AI and new features, marketers now face a wider array of choices for managing customer experiences.