Instagram Launches Ads With Promo Codes To Entice Purchase Activity

Read the original Social Media Today article here.

Here is a brief summary of the article:

• Instagram launched “Ads with Promo Codes” globally for all brands.
• Potential shoppers can apply promo codes in the checkout process.
• The feature drives sales and tracks sales directly.
• Advertisers saw a 9.1% median reduction in cost per purchase and a 10.1% median increase in conversions.
• The feature provides more incentive to use discount codes and encourages immediate purchases.