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Google Adds Social Media Posts to Business Listings

Google has recently introduced a feature that allows businesses to display social media posts directly on their Google Business Profiles (GBP). This enhancement aims to provide potential customers with a more comprehensive view of a business’s online activity and engagement. The new feature supports platforms such as Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly Twitter), and YouTube.

Jenn Day
Jul 18, 2024

Read the Social Media Today article here.

Here is a brief summary:

  •  Automatic Display: Google automatically populates social media post snippets from connected accounts, making it easier for businesses to showcase their online presence without additional effort.
  • Manual Control: Businesses can manage which social media profiles are linked to their GBP, ensuring that only the most relevant and active profiles are displayed.
  • Enhanced Engagement: By displaying social media posts, businesses can attract potential customers with engaging content, driving traffic to their social media pages and enhancing local SEO.
  • Adding Links: To add social media links, businesses need to navigate to their GBP, edit their profile, and add social media links under the “Contact” section.
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