How will Google’s Search Generative Experience impact PPC marketing
From keyword research to ad copy creation to competitor research, here's how SGE could transform PPC marketing. Keywords are becoming less important, and a feed-based approach is crucial. After launch, search suggestions may change, and upper-funnel content will be more important.
Read the original full article from Search Engine Land here.
Here is a brief summary of the article:
- SGE presents both opportunities and challenges for marketers
- SGE gives direct answers to queries, removing the need to click on links
- Ads appear above and below SGE results, but placement could change
- SGE adoption may not be widespread in the near future
- SGE often gives inaccurate responses, which could impact adoption
- Advertisers may see a substantial impact on CTR once SGE is fully implemented
- PPC and SEO experts may work more closely together with the evolution of search behaviors and results
- The reliance on specific keywords is fading, and a feed-based approach is becoming crucial
- After SGE is launched, search suggestions might change based on trends and user behavior
- Upper-funnel content, like display and video ads, may become more important for advertisers
