The Rules of SEO Are Changing — Here Are 5 Powerful Strategies to Help You Rank in 2024

Read the original Entrepreneur article here.

Here is a brief summary of the article:

• SEO is complex and constantly evolving.
• Many small business owners avoid SEO due to its perceived complexity and lack of immediate results.
• You need to adopt a new approach to stay ahead of the competition.
• Comprehensive keyword research is critical.
• Content velocity is important to rank well on Google.
• On-page optimization remains critical for a successful SEO strategy.
• Active link building is essential to improve your rankings.
• A great user experience is crucial to retaining visitors and reducing bounce rates.