How the wonderful world of Disney marketing is the secret to its universal success

Read the original full report from CEO Magazine here.

Here is a brief summary of the article:

• Disney is celebrating its centennial this year and has had an unrivaled global impact.
• The company has become a reference point and an intrinsic part of childhood for many people.
• Disney’s brand loyalty has been winning hearts since 1923.
• The company is valued at more than US$160 billion and is the largest independent media company in the world.
• A strong brand creates a visceral feeling in people and is identifiable in terms of its qualities, attributes, values, and what it stands for.
• Asad Ayaz was appointed as Disney’s first Chief Brand Officer this year to oversee marketing for the holistic Disney brand and set franchise priorities.