Water Cooler Talk

How Credit Unions Can Better Manage Liquidity and Increase Deposits

New technologies are changing marketing practices. It's important to have skills like working with Gen AI, data sourcing, and analysis to connect banks with customers.

Jenn Day
Mar 21, 2024

Read the original CU Times article here.

Here is a brief summary of the article:

  • Credit unions face low core deposits, tough economic conditions, and a balance between member needs and operational stability.
  • Credit unions overcome challenges by diversifying service offerings, digital transformation, and strategic marketing.
  • Credit unions should focus on financial wellness for deposit growth and member support.
  • Helping members with federal savings plans on student loans and canceling unused subscriptions can increase deposits.
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