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Citizens Appeals To Financial ‘Two Cents’ In Latest Ad Campaign

Citizens Bank's "Ready to Make Sense of Your Money" campaign aims to offer financial clarity with three TV spots targeting Gen X and Millennials. Developed with Ogilvy, the campaign highlights Citizens as a trusted advisor amidst the wealth transfer from baby boomers. It includes digital, social, and radio ads, focusing on connected TV for high-net-worth individuals, and uses performance metrics to measure success.

Jenn Day
Jun 27, 2024

Read the Media Post article here.

Here is a brief summary:

  • Citizens Bank launched a multichannel campaign, “Ready to Make Sense of Your Money.”
  • The campaign includes three TV spots and aims to offer financial clarity.
  • Citizens targets Gen X and Millennials for wealth transfer planning.
  • The ads focus on Citizens’ role as a trusted financial advisor.
  • The campaign was developed with Ogilvy and includes digital, social, and radio ads.
  • The campaign also features performance metrics to gauge success.
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