Blog: The Power of a CDP in Banking Digital Transformations

Read the original blog here.

Here is a brief summary of the article:

• Banks face challenges with managing legacy cores and personalizing customer experiences.
• Modernizing legacy cores is essential to meet evolving customer expectations and align with the ‘banking-as-a-lifestyle’ era.
• NGDATA’s Intelligent Engagement Platform, a sophisticated customer data platform, democratizes core data in real-time, allowing for more targeted marketing strategies and highly targeted interactions.
• The platform offers banks the layer of insulation they need to create meaningful customer interactions while modernizing their core.
• Investing in better customer experiences throughout the digital transformation process is sensible for banks, as modernizing legacy cores isn’t a “rip and replace” procedure.