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Thought Leadership

What Is Business Analytics?

A Definition of Business Analytics Business Analytics is “the study of data through statistical and operations analysis, the formation of predictive...

Jenn Day Feb 16, 2016
Thought Leadership

What is Big Data Analytics?

A Definition of Big Data Analytics Big Data Analytics is “the process of examining large data sets containing a variety of data types – i.e., Big...

Jenn Day Feb 9, 2016
Thought Leadership

What is Business Intelligence?

Business Intelligence Defined Business Intelligence (BI) refers to the technology-rich process involved in analyzing data and gaining actionable...

Jenn Day Feb 2, 2016
Thought Leadership

What Is Data Analysis?

A Definition of Data Analysis Data analysis is a primary component of data mining and Business Intelligence (BI) and is key to gaining the insight...

Jenn Day Jan 20, 2016
Thought Leadership

What is Big Data?

A Definition of Big Data Big Data is everywhere. But, do you really know what it is and how it can help your business? SAS perfectly captures Big...

Jenn Day Dec 9, 2015
Thought Leadership

What is Customer Experience Management?

A Definition of Customer Experience Management Customer experience management (CEM) describes how a company takes control of its interactions with...

Jenn Day Oct 16, 2015
Thought Leadership

Telcos Need to Place a Premium on Big Data

If you’ve been reading this blog, you know that we’re all about the customer experience, and helping organizations use their data to create...

Jenn Day Sep 15, 2015
Thought Leadership

What is Predictive Analytics?

Definition of Predictive Analytics Predictive analytics involves extracting data from existing data sets with the goal of identifying trends and...

Jenn Day Jul 16, 2015
Thought Leadership

What Is Customer Acquisition?

A Definition of Customer Acquisition Put simply, customer acquisition refers to gaining new consumers. Acquiring new customers involves persuading...

Jenn Day Jul 2, 2015
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