Customer Analytics Solutions for the Most Personalized Customer Experiences
Customer analytics is the process by which data from customer behavior is used to guide key business decisions via market segmentation and predictive...
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Customer analytics is the process by which data from customer behavior is used to guide key business decisions via market segmentation and predictive...
Data scientists look for the proverbial “needle in the haystack,” with the haystack, in this case, being the mass of data collected by a company....
Business intelligence (BI) analytics is more accessible to corporations than ever before. As major channels, like Amazon and Google, are offering...
NGDATA has acquired Rednun, a Netherlands-based company that specializes in creating personalized and data-driven video to optimize customer...
NGDATA exhibited at the Sibos event this past week in Geneva, Switzerland. It’s the annual conference, exhibition and networking event organized by...
NGDATA has been selected as a Cloudera Data Impact Award winner within the “Customer Insights” category. Now in its fourth year as the big data...
Digital has changed the game as we know it. Not only has it changed how companies connect with customers and the channels with which they interact...
Business analytics is a must for modern enterprises. Not only is the amount of data being analyzed growing exponentially, but enterprises which have...
A Definition of Real-Time Marketing In its infancy, real-time marketing involved creating a marketing strategy focused on up-to-date events....
Today’s executives benefit from an unprecedented level of data availability, thanks to the explosion of Big Data and the rise of affordable tools and...