An SEO Expert Shares Best Practices, Common Mistakes and Easy Wins

Read the original full article from the Financial Brand here.

Here is a brief summary of the article:

• SEO is an ongoing process that requires continuous improvement
• Regular content updates are necessary, and adjustments must be made to keep up with algorithmic updates
• Internal links are valuable in improving SEO, but allowing employees to add links wherever they want can create confusion for both Google and web visitors
• AI is revolutionizing SEO in many ways, from translating websites into multiple languages to curating content ideas from actual questions that people are asking
• For banks and credit unions, there is an opportunity to rank regionally versus nationally by creating pages with content optimized for specific locations and addressing FAQs for the area