In 2024, ad spending is trending back towards normalcy, but more digital than ever. Marketers face societal divisions and unanswered questions regarding technology. They may focus on emotional appeals around shared humanity to hit the consumer sweet spot.
Digital marketing has seen substantial growth, with ad spending projected to increase from $522.5 billion in 2021 to $835.2 billion by 2026. Mobile...
Capital One acquired Discover Financial, creating a payment network with 70 million merchant acceptance points in 200+ countries, serving 100 million...
Isn’t an ordinary video good enough? Not in today’s data-driven world in which personalization rules the day and video is the hottest medium across...
NGDATA is a global digital experience company that partners with businesses to harness the power of data to drive customer-centricity
