In 2024, ad spending is trending back towards normalcy, but more digital than ever. Marketers face societal divisions and unanswered questions regarding technology. They may focus on emotional appeals around shared humanity to hit the consumer sweet spot.
Digital marketing has seen substantial growth, with ad spending projected to increase from $522.5 billion in 2021 to $835.2 billion by 2026. Mobile...
The study analyzed marketing spending by banks with $2 billion to $10 billion of assets and found that banks reporting marketing expenses grew more...
Capital One acquired Discover Financial, creating a payment network with 70 million merchant acceptance points in 200+ countries, serving 100 million...
NGDATA is a global digital experience company that partners with businesses to harness the power of data to drive customer-centricity
