Water Cooler Talk

4 Strategies for CUs to Strengthen Member Trust and Succeed This Year

Credit unions need to prioritize a digital-first mindset, data-driven decision making, exploring the role of AI, and supporting small businesses and gig workers. These strategies can enhance member loyalty, offer relevant financial fitness offerings, and solidify and grow member trust.

Jenn Day
Feb 29, 2024

Read the original article from CUTimes here.

Here is a brief summary of the article:

  • Credit unions need to adopt a digital-first mindset to better serve their members and compete.
  • Data-driven decision making is crucial to offering tailored interactions and improving member relationships.
  • Exploring the role of AI can improve efficiencies and allow employees to focus on growth-focused activities.
  • Supporting small businesses and gig workers is a significant opportunity for credit unions to strengthen relationships and foster trust with younger generations.
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