35 Content Marketing Statistics You Should Know

Read the Search Engine Journal article here.

Here is a brief summary:

• Content Marketing Usage: 73% of B2B and 70% of B2C marketers use content marketing.

• Success with Content Marketing: 97% of marketers achieved success with their content marketing efforts in 2023.

• Content Strategy Documentation: 40% of B2B marketers have a documented content marketing strategy.

• Outsourcing: 50% of marketers outsource at least one content marketing activity.

• High-Quality Content: 83% of marketers prefer creating high-quality content less frequently.

• AI in Content Creation: Generative AI reached 100 million users two months after ChatGPT’s launch, with 80% of respondents adopting AI tools for content marketing.

• Content Types: Short-form videos (e.g., TikTok, Instagram Reels) offer the highest ROI, with interactive content generating 52.6% more engagement than static content.

• Content Distribution: LinkedIn is the top-performing organic social media channel for B2B marketers at 84%.

• Content Consumption: 62% of B2B buyers prefer practical content like case studies for their purchasing decisions.

• Content Marketing Performance: 87% of B2B marketers use content marketing successfully to generate leads.

• Content Marketing Budgets: 61% of B2C marketers expected their 2022 content marketing budget to exceed their 2021 budget.

• Content Challenges: Top challenges include attracting quality leads (45%), creating more content faster (38%), and generating content ideas (35%).