AI is transforming digital marketing by enabling hyper-personalized marketing, enhancing predictive analytics, and improving customer interactions through advanced chatbots. The rise of voice-based shopping is driving the need for voice search optimization. Generative AI tools streamline content creation and product design, while autonomous AI tools like AutoGPT automate complex tasks. Emerging technologies like causal AI help marketers understand the impact of their strategies, leading to more precise decision-making and effective marketing campaigns. As AI continues to evolve, its role in digital marketing is expected to expand significantly.
Content marketing is essential for digital strategies, with 73% of B2B and 70% of B2C marketers using it. In 2023, 97% of marketers saw success....
Generative AI is a valuable tool for marketers, helping to streamline or automate the creation of all sorts of content. It can be used to write...
Banking digital marketing is complex, with trends like mobile ads, Google, social media, metaverse, and email.
NGDATA is a global digital experience company that partners with businesses to harness the power of data to drive customer-centricity
