Resources - NGDATA | Data-Driven Marketing (3)

Thought Leadership

Banks Must Commit to Exceptional, Personal Experiences to Retain Customers

Consumers have increasingly high expectations and demand exceptional customer service in exchange for their loyalty, according to the latest consumer...

Jenn Day Sep 19, 2017

Tips & Tricks

Your Brand’s Power With Individual-Level Marketing

In a world where customers are increasingly empowered to select how, when and where to view the content of their choosing, it’s no longer acceptable,...

Jenn Day Sep 18, 2017

Tips & Tricks

The Marketer’s Toolbox: Personalized Video Throughout the Customer Journey

Thanks to real-time marketing tools that deliver completely accurate customer data and insights, marketers are in a better position today than ever...

Jenn Day Sep 13, 2017

Data-Driven Marketing

Attribution and Out-of-the-Box Next Best Experience Among Functionality Added to Lily to Help Marketers Create Smarter, More Informed Customer Experiences

NGDATA announced the introduction of Attribution and out-of-the-box Next Best Experience (NBE) solutions to Lily™, the company’s next-generation...

Jenn Day Aug 30, 2017

Tips & Tricks

Next Best Offer Marketing is Customer-Centric Marketing

As a marketer, you are able to gain greater results when you work with more detailed and dynamic information on each individual customer, rather than...

Jenn Day Aug 17, 2017

Tips & Tricks

Humanizing the Digital CX: Get People-Based

People-based is often used in the phrase “people-based marketing.” In that context, it means one to one, personalized marketing. Overall, it means...

Jenn Day Aug 15, 2017

Tips & Tricks

Retaining Customers Requires Understanding Customers

For any business that provides a product or service to customers, the act of finding, targeting and obtaining new customers is always going to be...

Jenn Day Aug 10, 2017

Thought Leadership

The Formula for Brand Loyalty: Putting Context into Content

Luc Burgelman, CEO of NGDATA, talks about putting context into content as the formula for brand loyalty. Consumers today are more conscious about...

Jenn Day Aug 9, 2017

Thought Leadership

An NGDATA White Paper: Retain & Delight

For any business that provides a product or service to customers, the act of finding, targeting and obtaining new customers is always going to be...

Jenn Day Aug 9, 2017

Thought Leadership

An NGDATA Webinar Replay: Personalized Video in the Customer Journey

Customer attention is more fragmented than ever before, with mobile and cross-device traffic growing every day. Because of this, organizations must...

Jenn Day Jul 17, 2017

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ACTIONABLE INSIGHTS TO HELP YOU TURN CUSTOMER DATA INTO REVENUE

COMPANY NEWS

Banks Must Commit to Exceptional, Personal Experiences to Retain Customers

Your Brand’s Power With Individual-Level Marketing

The Marketer’s Toolbox: Personalized Video Throughout the Customer Journey

Attribution and Out-of-the-Box Next Best Experience Among Functionality Added to Lily to Help Marketers Create Smarter, More Informed Customer Experiences

Next Best Offer Marketing is Customer-Centric Marketing

Humanizing the Digital CX: Get People-Based

Retaining Customers Requires Understanding Customers

The Formula for Brand Loyalty: Putting Context into Content

An NGDATA White Paper: Retain & Delight

An NGDATA Webinar Replay: Personalized Video in the Customer Journey

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