Written by Jenn Day | Jun 4, 2024 9:27:31 PM
Read the Financial Brand article here.
Here is a brief summary:
- Digital marketing maturity in the banking industry remains low.
- Banks and credit unions face challenges like regulatory compliance, legacy technology, and lack of expertise.
- Financial institutions need to invest in digital channels, mobile apps, and chat functionality.
- Mobile apps offer significant potential for personalized offers, simplified access to services, and targeted notifications.
- Encouraging innovation and experimentation within the organization is crucial.
- Effective use of digital marketing can enhance customer experience and drive business growth.