Digital marketing maturity in the banking industry continues to lag due to regulatory compliance, legacy technology, and a lack of expertise. Banks and credit unions need to invest in digital channels, especially mobile apps, which offer personalized services and targeted notifications. Encouraging innovation and experimentation is essential. By leveraging digital marketing tools, financial institutions can enhance customer experience, drive growth, and gain a competitive edge.
Traditional customer satisfaction metrics like surveys and Net Promoter Scores (NPS) are often unreliable. The article suggests using customer...
Legacy banks are under pressure from digital-first neobanks that offer convenience and modern services. To stay competitive, traditional banks must...
Mobile banking has become the primary banking channel for the majority of consumers, with 58% using mobile apps most of the time, and even higher...
NGDATA is a global digital experience company that partners with businesses to harness the power of data to drive customer-centricity
