The Formula for Brand Loyalty: Putting Context into Content
Today’s consumers have more choices on more channels than ever before. As a result, their expectations for brands have exponentially increased. While...
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Today’s consumers have more choices on more channels than ever before. As a result, their expectations for brands have exponentially increased. While...
In Part 3 of our blog series on GDPR, we talked about what marketers can start doing today to get your company ready for the upcoming GDPR deadline...
In Part 2 of our blog series on GDPR, we talked about why marketers need to care about GDPR because it affects the entire customer experience. There...
In Part 1 of our blog series on GDPR, we talked about what GDPR is, and if your company is positioned to comply with the regulation. Marketers,...
On May 25th 2018, the General Data Protection Regulation (GDPR) will become enforceable. The regulation aims to give control over personal data back...
NGDATA announced our continued momentum, on track for 84% year-over-year growth in FY 2017. Our next generation customer data platform, Lily™, helps...
Business intelligence (BI) isn’t a new concept, but it’s recently been affected due to the proliferation of big data, the development of...
A CMO’s success often hinges on the success of the brand to drive business and grow revenue. Because of this, the CMO is in a unique position to...
NGDATA’s CEO, Luc Burgelman, talks about the need for banks to make their customer experience a priority. In a typical day, consumers use and rely on...
Personalized marketing, once about broad segmentation and addressing customers or prospects by their first name in an email greeting, has undergone a...