Resources - NGDATA | Jenn Day (27)

Thought Leadership

Digital Transformation and the Customer Experience

Today’s consumers demand a unified, omni-channel experience with the brands they trust, but it’s impossible for companies to create a truly...

Jenn Day Jun 5, 2018

Tips & Tricks

Building the Ultimate MarTech Stack: 100 Tips

MarTech stacks. You’ve heard about them, and you likely use components of them, but you still may not be able to nail down a succinct definition of...

Jenn Day Jun 4, 2018

Thought Leadership

For Hospitality Brands, Becoming Customer-Centric is Becoming Guest-Centric

Hospitality marketing departments face many challenges: a lot of processes are still following a slow batch rhythm, there is a lot of data...

Jenn Day May 30, 2018

Thought Leadership

Real-Time Personalization Throughout the Customer Experience

As customers consume content on the go via various channels, something critical is happening — that customer is becoming a significant factor in your...

Jenn Day May 29, 2018

Thought Leadership

An NGDATA Infographic: The NGDATA CDP Throughout Customer Journey

Designed with marketers in mind, a CDP is unique in that it focuses on creating a central location for all customer data, including everything from...

Jenn Day May 21, 2018

Thought Leadership

An NGDATA Webinar Replay: From Customer Data to Customer Experiences

From Customer Data to Customer Experiences: Build Systems of Insight To Outperform The Competition Consumer-focused brands are presented with a...

Jenn Day May 15, 2018

Thought Leadership

CDP vs. DMP: What’s the Difference?

CDP vs DMP – What Are They? Customer Data Platform (CDP) is defined by David Raab, Founder of the CDP Institute, as “a marketer-managed system that...

Jenn Day May 14, 2018

Thought Leadership

An NGDATA Use Case: Micro-Targeting and the Customer Experience

Micro-targeting is only possible when you can gain an understanding of your customers across a broad range of behaviors, preferences and context. To...

Jenn Day May 9, 2018

Tips & Tricks

3 Customer Experience Strategy Best Practices

Today, the key to retaining customers and beating the competition is delivering consistently extraordinary customer experiences. But, outstanding...

Jenn Day May 1, 2018

customer engagement

3 Examples of Great Experiential Marketing

Sometimes known as engagement marketing, experiential marketing aims to immerse customers in products by engaging them in various ways. Companies...

Jenn Day Apr 16, 2018

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ACTIONABLE INSIGHTS TO HELP YOU TURN CUSTOMER DATA INTO REVENUE

COMPANY NEWS

Digital Transformation and the Customer Experience

Building the Ultimate MarTech Stack: 100 Tips

For Hospitality Brands, Becoming Customer-Centric is Becoming Guest-Centric

Real-Time Personalization Throughout the Customer Experience

An NGDATA Infographic: The NGDATA CDP Throughout Customer Journey

An NGDATA Webinar Replay: From Customer Data to Customer Experiences

CDP vs. DMP: What’s the Difference?

An NGDATA Use Case: Micro-Targeting and the Customer Experience

3 Customer Experience Strategy Best Practices

3 Examples of Great Experiential Marketing

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