A CDP For All Stages Of Customer Data Maturity
When I talk with my clients about their existing customer data and communications solutions, many have a roadmap about where they want to go but are...
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When I talk with my clients about their existing customer data and communications solutions, many have a roadmap about where they want to go but are...
As credit card transactions are falling and lending products are becoming even more important, banks are fighting harder than ever before to remain...
Recently we were Finextra’s guest for a webinar on ‘Big Data: Empowering banks to drive customer-centricity’ (rewatch the full webinar here). In an...
If there’s one area where the war for talent is raging, it’s data science. “Europe needs 346,000 more data scientists by 2020”, a recent IT Pro...
Consumer habits change over time and the way banks engage with their customers evolves. Mainly because of increasing pressure. On the one hand due to...
As a highly-regulated industry, banking has traditionally focused on locking data down and making it secure. But a new breed of digital-first...
Marketers have relied on the traditional tactics of campaign-based marketing for years. Even as technology and changes in the practice have evolved,...
Brand loyalty is the key to success for data-driven, customer-centric enterprises. However, facilitating and nurturing brand loyalty requires rich,...
When it comes to generating value out of data, contextual relevance is of the upmost importance. Understanding human behavior, but not being able to...
Customer expectations have never been higher. We are living in an omni-channeled, constantly-connected and instantly-gratified world where customers...