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Thought Leadership

What is Customer Churn?

A Definition of Customer Churn Customer churn occurs when customers or subscribers stop doing business with a company or service. Also known as...

Jenn Day Jul 19, 2023
Thought Leadership

What is Customer-Centric?

A Definition of Customer-Centric Customer-centric, in theory, is pretty self-explanatory. But, businesses that take a customer-centric approach do...

Jenn Day Jul 6, 2023
Thought Leadership

What is Customer Retention Marketing?

A Definition of Customer Retention Customer retention refers to the activities and actions companies and organizations take to reduce the number of...

Jenn Day Jul 2, 2023
Company News

NGDATA Makes Waves with RTIM Recognition

At NGDATA, we enable organizations to develop long-lasting customer relationships through data-driven experiences. We identified real-time...

Jenn Day Jun 29, 2023
Thought Leadership

CDP vs. CRM: What’s the Difference?

Customer data platforms (CDPs) and customer relationship management (CRM) software have similar functions but differ in their primary purpose. Let’s...

Jenn Day Jun 22, 2023
Tips & Tricks

Making the Shift From B2C to C2B

Customers are now in the driver’s seat. Thanks to the internet and social media, they are networked and connected, and their influence is...

Jenn Day Mar 9, 2023
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