Water Cooler Talk

Your Marketing Team Needs New Skills to Succeed Today

New technologies are changing marketing practices. It's important to have skills like working with Gen AI, data sourcing, and analysis to connect banks with customers.

Jenn Day
Mar 21, 2024

Read the original Financial Brand article here.

Here is a brief summary of the article:

  • Technology is pushing marketing practices to evolve, and banks need new skills among staff.
  • Gen AI and data analysis are crucial for marketing teams to succeed and innovate.
  • AI can streamline marketing practices, but human creativity and expertise are still essential.
  • Banks have a lot of data that can be used for relevant offers to customers.
  • Banks need analytics-friendly technology and people to help with data configuration.
  • Banks must offer competitive perks to recruit top tech talent.
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