Why it’s time to rethink your feedback emails and how to do it right

Read the original article from MARTECH here.

Here is a brief summary of the article:

• Surveys are an inexpensive way for marketers to learn about customer experience.
• Brands send surveys to collect feedback and keep their brand in customers’ inboxes.
• Feedback requests can be ignored and annoying for recipients.
• Most feedback-request emails reach the inbox, but read rates vary depending on the brand.
• Read rates can vary from one campaign to the next for the same brand.