Water Cooler Talk

Why it’s time to rethink your feedback emails and how to do it right

Use these tips to create more effective email surveys and review requests your customers will want to open and complete.

Jenn Day
Feb 7, 2024

Read the original article from MARTECH here.

Here is a brief summary of the article:

  • Surveys are an inexpensive way for marketers to learn about customer experience.
  • Brands send surveys to collect feedback and keep their brand in customers’ inboxes.
  • Feedback requests can be ignored and annoying for recipients.
  • Most feedback-request emails reach the inbox, but read rates vary depending on the brand.
  • Read rates can vary from one campaign to the next for the same brand.
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