What Financial Marketers See as Priorities and Challenges for 2024

Read the original full report from Financial Brand here.

Here is a brief summary of the article:

• Advances in technology have enabled personalized financial marketing experiences.
• Traditional financial marketing relied on mass media and scaled communication, making precision difficult to achieve.
• The digital landscape has changed everything, allowing for better understanding of each consumer and tailored communications.
• “Segment of one” marketing, where relevance is paramount, is now possible.
• Investing in technology and human capabilities to gain customer insights and create personalized solutions increases success.
• Collaboration with third-party solution providers can also help financial institutions succeed.