Product News
What is Customer DNA?
Customer DNA provides a complete view of customers' behavior and tastes, enabling personalized experiences and more control over business practices....
ACTIONABLE INSIGHTS TO HELP YOU TURN CUSTOMER DATA INTO REVENUE
Find out why our clients love NGDATA, browse our resources, and get the latest updates from NGDATA
COMPANY NEWS
Thought Leadership
An NGDATA Use Case: Micro-Targeting and the Customer Experience
Micro-targeting is only possible when you can gain an understanding of your customers across a broad range of behaviors, preferences and context. To...
Jenn Day
May 9, 2018
Data-Driven Marketing
A Next Generation CDP Supports GDPR Compliance and Beyond
In Part 3 of our blog series on GDPR, we talked about what marketers can start doing today to get your company ready for the upcoming GDPR deadline...
Jenn Day
Jan 5, 2018
Product News
How to Choose the Right Customer Data Platform: 20 Data Analysts & Marketers Reveal the Most Important Features to Look for in a CDP
Today’s enterprises gather a larger volume of data about their customers and prospects than ever before. To fully leverage that data, companies look...
Jenn Day
Sep 21, 2017
Data-Driven Marketing
Attribution and Out-of-the-Box Next Best Experience Among Functionality Added to Lily to Help Marketers Create Smarter, More Informed Customer Experiences
NGDATA announced the introduction of Attribution and out-of-the-box Next Best Experience (NBE) solutions to Lily™, the company’s next-generation...
Jenn Day
Aug 30, 2017
Blog
HBaseCon Highlights
Now that the yearly gathering of HBase aficionados is over by a couple of weeks, let’s take a look back at what was hot at the conference, and more...
Jenn Day
Jul 1, 2013
