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Rewired and running ahead: Digital and AI leaders are leaving the rest behind

Companies with strong digital and AI capabilities are leaving others behind. Leaders outperform laggards by 2 to 6 times across every sector analyzed. By better integrating digital and AI throughout the customer journey, leaders achieve significant TSR outperformance.


Read the original research from McKinsey here.

Here is a brief summary of the article:

  • The gap between digital and AI leaders and laggards has increased by 60% over the last 3 years
  • Companies with leading digital and AI capabilities outperform laggards by 2 to 6 times across every sector analyzed
  • Leaders implement digital and AI through a holistic set of hard-to-copy capabilities
  • Laggards can catch up by committing to the hard work of rewiring how their companies run
  • Digital and AI capabilities add up to real value, a trend that holds true for every sector analyzed
  • Leaders in the retail banking sector achieved average annual TSR of 8%, versus 5% for laggards, between 2018 and 2022
  • Leaders maintain and extend their advantage by better integrating digital and AI throughout the entire customer journey and dramatically reducing the cost to serve
  • Compounding advantages of digital and AI contribute to the profit-and-loss edge and multiple expansions of leaders, resulting in significant TSR outperformance.

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