Put Marketing at the Core of Your Growth Strategy

Read the original Harvard Business Review article here.

Here is a brief summary of the article:

• Companies that prioritize marketing as a core growth strategy outperform their competition.
• High-growth companies invest three times more in marketing compared to their counterparts.
• CEOs must provide a compass to their marketing leaders and create a marketing measurement framework that connects company-wide outcomes to marketing growth strategies.
• A chief customer advocate is critical to represent the voice of the consumer and must have real authority.
• CEOs must embrace their role as coaches and develop the strategy.