Water Cooler Talk

Harnessing Imagination to Drive Innovation

Sales growth is crucial for long-term value creation. Large companies often forget their imaginative origins, impeding the spread of new ideas. Companies need to embrace anomalies, treat assumptions as choices, and collide ideas with reality. This cycle can help companies develop innovative offerings and stay competitive.

Jenn Day
Apr 3, 2024

Read the original HBR article here.

Here is a brief summary of the article:

  • Sales growth is critical to long-term value creation.
  • Companies seeking growth must develop innovative offerings to expand demand.
  • Large companies are apt to forget their imaginative origins.
  • Imagination can be harnessed systematically through a six-step cycle.
  • Embrace anomalies as catalysts for rethinking approach.
  • Treat assumptions as choices.
  • Collide ideas with reality rather than over-analyze.
Water Cooler Talk

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