Read the original Financial Brand article here.
Here is a brief summary of the article:
- Technology is pushing marketing practices to evolve, and banks need new skills among staff.
- Gen AI and data analysis are crucial for marketing teams to succeed and innovate.
- AI can streamline marketing practices, but human creativity and expertise are still essential.
- Banks have a lot of data that can be used for relevant offers to customers.
- Banks need analytics-friendly technology and people to help with data configuration.
- Banks must offer competitive perks to recruit top tech talent.