Read the original full report from Forbes here.
Here is a brief summary of the article:
- AI is expected to be a key driver of change for marketers in 2024.
- Next-Gen AI is anticipated to make real advancements in 2024, with the ability to tailor responses to users more easily.
- More laws and regulations will impact marketers’ day-to-day operations in 2024.
- The FCC is expected to vote on a new rule related to how marketers can collect and leverage consumer leads in December.
- Gmail and Yahoo recently announced several requirements they will impose on large email marketers beginning in February 2024.
- It remains to be seen if X (formerly known as Twitter) will still be relevant or viable for brands by the end of 2024.