Written by Jenn Day | May 2, 2024 7:48:43 PM
Read the Entrepreneur article here.
Here is a brief summary:
- Brandformance is a blend of branding and performance that helps measure the effectiveness of a marketing strategy
- Companies need a reliable way to measure the return on their marketing investments
- A blended approach of branding and performance can result in better results for global brands
- Five strategies for growing your reach with a brandformance approach are: defining the best working channels, developing a performance budget, diving into metrics, determining your target audience and key messages, and constantly updating and refining your processes
- A great brandformance strategy can raise brand awareness, improve customer loyalty, and lower customer acquisition costs