Written by Jenn Day | Apr 25, 2024 9:05:58 PM
Read the Search Engine Land article here.
Here is a brief summary:
- Google Analytics 4 has shifted from “conversions” to “key events.”
- Key events measure the interactions that are most important to a business.
- This shift is a game changer and can impact SEO specialists and managers.
- SEOs can now measure what matters and align key events with business objectives.
- Reporting key events can help SEOs demonstrate the value of organic search traffic to the C-suite.