Read the original article from MARTECH here.
Here is a brief summary of the article:
- Surveys are an inexpensive way for marketers to learn about customer experience.
- Brands send surveys to collect feedback and keep their brand in customers’ inboxes.
- Feedback requests can be ignored and annoying for recipients.
- Most feedback-request emails reach the inbox, but read rates vary depending on the brand.
- Read rates can vary from one campaign to the next for the same brand.