Read the original full report from Financial Brand here.
Here is a brief summary of the article:
- Advances in technology have enabled personalized financial marketing experiences.
- Traditional financial marketing relied on mass media and scaled communication, making precision difficult to achieve.
- The digital landscape has changed everything, allowing for better understanding of each consumer and tailored communications.
- “Segment of one” marketing, where relevance is paramount, is now possible.
- Investing in technology and human capabilities to gain customer insights and create personalized solutions increases success.
- Collaboration with third-party solution providers can also help financial institutions succeed.