Written by Jenn Day | Aug 1, 2024 9:32:19 PM
Read the Forbes article here.
Here is a brief summary:
- AI-Powered Personalization: AI is central to digital marketing in 2024, enhancing personalization and automating processes.
- Social Listening: Actively monitoring social media to understand consumer sentiments and trends.
- Search Hub Transformation: Social media platforms are evolving into search hubs, becoming key discovery points for consumers.
- Proactive AI Management: Understanding and navigating AI’s biases and limitations.
- Innovative Strategies: Embracing new marketing tactics to gain a competitive edge in a rapidly changing digital landscape.