Read the original full report from the Financial Brand here.
Here is a brief summary of the article:
- Banks and credit unions need to use data to segment customers into personas and tailor experiences to each persona.
- Personalized communication can help reach priority segments and enhance engagement with timely advice.
- Considering the risks that customers face can also help banks and credit unions protect them and build trust.
- Starting with one segment and gradually expanding the strategy can help institutions evolve their culture and achieve better results.