Read the original Entrepreneur article here.
Here is a brief summary of the article:
- SEO is complex and constantly evolving.
- Many small business owners avoid SEO due to its perceived complexity and lack of immediate results.
- You need to adopt a new approach to stay ahead of the competition.
- Comprehensive keyword research is critical.
- Content velocity is important to rank well on Google.
- On-page optimization remains critical for a successful SEO strategy.
- Active link building is essential to improve your rankings.
- A great user experience is crucial to retaining visitors and reducing bounce rates.