The Era Of Digital Overload: How Marketing Is Going Back To Fundamentals - NGDATA

Read the Forbes article here.

Here is a brief summary:

• Technological Advancements: Rapid evolution in digital marketing technology, like AI and large language models, has contributed to digital overload.
• Consumer Behavior Shift: Consumers are overwhelmed by digital noise and seek authentic, purposeful interactions.
• Core Principles: Marketing is shifting back to fundamentals—authenticity, transparency, and genuine connections.
• Authenticity: Modern consumers prefer brands that are honest, transparent, and aligned with their values.
• Conversational Marketing: Emphasis on real-time, personalized communication, reminiscent of pre-internet sales tactics, to foster genuine customer relationships.
• Human Touch: Importance of human-based customer interactions over scalable but impersonal AI-driven chatbots.