Read the original Forbes article here.
Here is a brief summary of the article:
- Personalized experiences drive sales and repeat business.
- The four P’s (product, price, place and promotion) should be the building blocks of marketing.
- The three P’s (process, physical evidence and people) are necessary additions.
- AI and automation have transformed marketing in the past three years.
- Basic marketing principles are adaptable and able to work in synergy with the latest technological innovations.
- Understanding the customer brief is crucial to avoiding misalignment between the campaign created and the customer brief.
- The four P’s are about understanding the wants and needs of customers and how to extract value from that.